Pablo and Josh’s friendship started with a mutual appreciation and love for tequila. After a combined 25 years working with the spirit, they partnered to make a superior tequila that was affordable for everyone. They took countless trips to Jalisco and over months of tasting, shaping and crafting, the effort produced Socorro Tequila. Not only did the endeavor produce the tequila they wanted but it also led to a lifetime of friendship and a devotion to giving back to others.

“We have created this one-of-a-kind tequila not only for special occasions, but for you to enjoy all the time... we have created “the people’s tequila”.

Socorro = Help, Aid, Assist

For every case of Tequila sold, a case of clean drinking water is donated to an orphanage, nursing home or community in Mexico.